In-banner videos are fantastic way to boost awareness, and for good reason. According to a study by eMarketer, the start rate for in-banner videos was a whopping 84%. Further, of those videos that were started, 83% were played halfway through and 70% watched the entire video.
We know that there's nothing like video content to boost engagement, and we just released a major update to our Video Component, making it even easier build out rich video ad units.
Integrate your YouTube or Vimeo content by pasting in a video or playlist URL. Looking for a white label player? Upload an MP4, MOV, AVI or FLV asset and Adventive will automatically optimize your video file.
You can also customize your player. Resize, select a theme, show or hide video info.
Configure playback with custom start and end points, loop, sound and autoplay options.
Check it out and, as always, let us know what you think.
Contact us to schedule a demo, set up a trial, or sign up for an account. Learn how we’ve helped some of today’s leading publishers streamline digital ad workflow, differentiate their ad portfolios, reduce turnaround and boost margins.