Adventive, Inc.

May 2017 Product Update: Code editor, big data improvements + VPAID

Our May 2017 release included a shower (heh May showers?) of awesome new features and improvements.

Code Snippet Editor
The new Feed Parser component now supports RSS integration! We’ve added filtering functionality to make it easier than ever to create dynamic ads.

 

 

 

Feed Parser: RSS Support
The new Feed Parser component now supports RSS integration! We’ve added filtering functionality to make it easier than ever to create dynamic ads.

 

 

 

Serving Up VPAID
Got VPAID tags and want to boost video inventory? Use our VPAID Component to pull in externally-hosted VPAID video, player and all.

 

 

 

Slideshows Get Even Better
We’ve added support for YouTube-sourced videos within slideshows and a check that allows you to choose which slides you want to display.

 

 

 

Big, Big Data Improvements
In the first phase of our analytics overhaul, Adventive has upgraded our traditional database architecture to petabyte-scale data warehouses fed by real-time stream processing systems capable of processing hundreds of thousands of incoming ad interaction metrics per second. To ensure redundancy, data is stored in three distinct locations, processed for accuracy, and persisted to the warehouse. These data warehouses store all raw log data which is then aggregated on a per-campaign basis once every 15 minutes.

What’s all this mean to our users? The result of these upgrades means a 90+% increase in the speed of report exports, especially noticeable if you’re running multi-million impression campaigns. The implementation of this phase of the upgrades will also pave the way for our upcoming report builder, scheduled reporting, and device reporting capabilities. WOOOOT!

Additional Improvements

Get in touch to learn more about any of the new features or improvements included in this release