Adventive, Inc.

January: [Polar] Vortex of Activity

Despite the -30 degree wind chill, Adventive kicked off 2014 with a bang. This month we introduced creative groups that enable dynamic optimization, added new IAB Rising Star templates, and gave users the ability to upload external Flash and rich media creatives.

Check out our 2013 wrap up, an overview on creative groups and a great post to make you rethink how to (or how not to) approach digital ad storyboarding.