FORMAT
FEATURE
PLATFORM
Eclipse
The Eclipse format opens to a full screen video or background image, while ensuring the user is visually aware of the main site navigation and scroll to content functionality. As the user scrolls, the unit elegantly fades away to a secondary leave behind.
Overlay
Overlay or lightbox units can be served on their own or expand from and collapse to a leave behind.
Adhesion
Adhesion ads are always visible and anchored at the bottom or top edge of the screen. They’re also responsive, dynamically resizing for device browser size and orientation, and can expand on click, hover, timed, or in view into a second screen.
Parallax Overlay
The parallax overlay includes background and foreground elements, providing a user-inititated parallax experience.
Reveal Scroller
The Reveal Scroller ad format is a non-intrusive, in-feed ad unit, scrolling into view as a user scrolls through content (inline, in-feed). This format is automatically responsive and can include video, slideshows or other rich components.
Outstream
Outstream ads are in-feed video ads often placed between articles, paragraphs of text or images on a site. Outstream ads have some of the highest viewability rates as they can be placed anywhere on site and are triggered only when in view.
Pushdown
Pushdowns are expandable units that push page content down, providing maximum viewability and brand impact.
Banner
Standard, non-expanding in-page units with or without rich media functionality.
Expandable
Served into any ad placement, expanding ads can expand to any size in any direction.
Takeover
The Takeover combines a site skin or video wall with a hero pushdown or billboard, served up with a single ad tag.
Sticky Sidebar
Want to boost visibility and time on page for your rail units? The new Sticky Bar ad format follows the user as they scroll down the page, ensuring maximum viewability from header to footer.
Cinema
The Cinema is a responsive, full width format that automatically expands on page load for a full screen experience.
Site Skin
The rich media site skin allows the integration of interactive elements such as video, social feeds and more.
Full-Width
Full-width units are responsive, extending edge-to-edge for maximum impact.
