Adventive, Inc.

HTML5 Ad Format: Roadblock

If you’ve visited Forbes.com in the past year, you’ve experienced the Roadblock ad format in all its glory.

A roadblock is a full screen ad that is displayed before page content, akin to preroll video ads.Roadblocks load before the first page of site content and are the ultimate attention-grabbing high-impact format.

We put together our own Roadblock featuring our now famous PROOF video.

Click below to check out out a live preview and get in touch to build your own.

Roadblock Demo