Adventive is a global provider of digital advertising and data management technology. Adventive’s services (the “Service(s)”), collectively accessed through the Adventive platform (the “Platform”) allow for the design, creation, publishing, distribution and delivery, optimization, monitoring and reporting of digital advertising.
A cookie is a small text file that is placed on your device by a webserver when interacting with a webpage. Cookies may contain information that can later be read by a webserver in the same domain that issued that cookie to you. Cookies are often used to save preference information and to improve the browsing experience of websites or use of online web applications. Cookies can also be used either independently, or in conjunction with other web tracking technologies to count visits, understand usage and campaign effectiveness, determine if emails have been opened or if you have visited a webpage or website previously.
Adventive believes in being transparent about our use of web tracking technologies, including cookies, and maintains a list of those cookies which may be placed on your device when interacting with the Website, Platform, or viewing an Ad served from our Platform. You can find a detailed explanation of each cookie, we use below.
In general, you can enable or disable the storage of cookies by websites with built in functionality within your web browser. For more information on the specific process for your particular web browser, please see the links listed below:
Click here to learn about “Private Browsing” and managing cookies in Firefox
Click here to learn about “Incognito mode” and managing cookies in Chrome
Click here to learn about “InPrivate” and managing cookies in Internet Explorer
Click here to learn about “Private Browsing” and managing cookies in Safari
For more information on cookies, controlling the use of them, disabling, or deleting them, please visit https://www.aboutcookies.org/
Adventive has classified each of the cookies that used on our Websites in to four categories, Necessary, Preferences, Statistics and Marketing. Below is a compiled list of those categories and the cookies classified within them.
The following cookies are necessary for Adventive’s Websites and Adventive’s Platform to operate, and if blocked, disabled or deleted may result in the inability of the Websites or Platform to function correctly.
|Used by the content delivery network, Cloudflare, to identify trusted web traffic.||1 Year||HTTP|
|JSSESSIONID||nr-data.net||Preserves users states across page requests.||Session||HTTP|
|hs-messages-is-open||adventive.com||Keeps the state of the messages popup box as open or closed.||Session||HTTP|
|wordfence_verifiedHuman||adventive.com||Used by WordPress firewall vendor Wordfence to determine if the visitor is human or a bot.||Session||HTTP|
The following cookies enable a website to remember information that changes the way the website behaves or looks (e.g. your preferred language or region that you are located in).
|wfvt_#||adventive.com||Remembers the user’s submitted data when a comment is submitted in a blog post. The purpose is to auto-populate form fields for subsequent comments, in order to save time for the user||Session||HTTP|
The following cookies enable website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
|_ga||adventive.com||Registers a unique ID that is used to generate statistical data on how the vistor uses the website.||2 Years||HTTP|
|_gat||adventive.com||Used by Google Analytics to throttle request rate.||Session||HTTP|
|_gid||adventive.com||Registers a unique ID that is used to generate statistical data on how the visitor uses the website.||Session||HTTP|
The following cookies enable website to track visitors accorss websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.
|_hluid||hubspot.com||Collects anonymous statistical data related to the user’s website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website’s users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customized online advertising.||1 Year||HTTP|
|_ptq.gif||hubspot.com||Sends data to the marketing platform Hubspot about the visitor’s device and behavior. Tracks the visitor across devices and marketing channels.||Session||Pixel|
|collect||google-analytics.com||Used to send data to Google Analytics about the visitor’s device and behavior. Tracks the visitor across devices and marketing channels.||Session||Pixel|
|fr||facebook.com||Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers||3 months||HTTP|
|hsfirstvisit||adventive.com||Used by the marketing platform Hubspot to determine if it is the user’s first visit to the website.||Session||HTTP|
|Hubspotutk||adventive.com||Keeps track of a visitor’s identity. This cookie is passed to the marketing platform HubSpot on form submission and used when de-duplicating contacts.||10 Years||HTTP|
|PREF||youtube.com||Registers a unique ID that is used by Google to keep statistics of how the visitor uses YouTube videos across different websites.||8 months||HTTP|
|VISITOR_INFO1_LIVE||youtube.com||Tries to estimate the users’ bandwidth on pages with integrated YouTube videos.||8 months||Pixel|
|YSC||youtube.com||Requires a unique ID to keep statistics on what videos from YouTube the user has seen||Session||HTTP|
Cookies Subject to Change
The content of this Policy is for your general information and use only. These cookies are subject to change without notice. You acknowledge that this information may contain inaccuracies or errors and is subject to change and expressly excluded from any claims of liability for such inaccuracies or errors to the fullest extent permitted by law.
Should Adventive make any material changes to this Policy, you will be notified by our positing of a notice on the Websites as well as an email communication to your registered Subscriber account email address prior to the changes becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices. Your continued use of the Websites or the Services constitutes your agreement to be bound by such changes to this Policy. The sole remedy, if you do not accept the terms of this Policy, is to discontinue the use of the Websites or Services.
Should you have any questions regarding this Policy or Adventive’s cookie usage practices, please contact us by email at [email protected], or at:
Attn: Privacy Department
140 Allens Creek Rd, STE 220
Rochester, NY 14618