Cookie Policy

Cookie Policy

Effective as of May 25, 2018, Adventive, Inc. (“Adventive”, “our”, “us” or “we”) has updated our Cookie Policy (“Policy”).


 Adventive is a global provider of digital advertising and data management technology.  Adventive’s services (the “Service(s)”), collectively accessed through the Adventive platform (the “Platform”) allow for the design, creation, publishing, distribution and delivery, optimization, monitoring and reporting of digital advertising. “You” or “Your” identifies a person who visits the Adventive Platform or uses any part of the Service.

This Cookie Policy (“Policy”) details our use of cookies on our Websites and in connection with the delivery and performance of our Services.  For purposes of this Policy, the term “Websites” shall refer collectively to all websites that are owned and operated by Adventive and that link to this Policy.  Please read this Policy carefully to understand our information practices regarding your information, how we collect it and how it is used, as well as your rights to control our use of them.


Cookies are small text files that are sent to a user’s browser by the website visited or when an email is opened.  They are used for numerous different purposes, including to remember a user’s actions and preferences (for example, login data, language, font size, other display settings, etc.), so that the user does not have to configure them again when visiting again the website, or when moving from page to page within a website.  Some operations within a website may not be able to be performed without the use of cookies which, in certain cases, are technically necessary for operation of the website.  They may also contain a unique ID code that allows tracking a user’s browsing activities within a website, for statistical or advertising purposes.

Cookies are often divided in two categories, “session cookies” which are automatically deleted when you close your browser, and “persistent cookies” which remain on your device until their pre-set expiration period expires.

When browsing a website, you may receive first party cookies, which are sent by the website or third party cookies, which are sent from websites or web servers other than the website being visited.

You can find more information about cookies at this website:

Adventive believes in being transparent about our use of web tracking technologies, including cookies, and maintains a list of those cookies that are placed on your device when interacting with the Website, Platform, or viewing an Ad served from our Platform, as defined in our Privacy Notice.  You can find a detailed explanation of each cookie, we use below.

Why we use Cookies

Cookies help us understand how our Services are being used, letting you navigate efficiently, remembering your preferences, and generally improving your browsing experience.

Technical Cookies v. Profiling Cookies

For some types of cookies, the consent of the website user may not be necessary. This is the case for “technical cookies” which are only used to send messages through an electronic communication network, or are needed to provide the user with the service that the user requests:  this includes browsing or session cookies, which are used to allow the user to login, and functional cookies, which are used to remember choices made by a user when accessing the website, such as language, fonts, settings, or to remember the products selected for purchase.  These cookies are essential for the proper operation of the functions offered by the website.

Some cookies, known as “profiling cookies” are used to create profiles of users, and to send advertising messages to users in line with the user’s preference that may be inferred from the user’s browsing the website. Certain laws, such as laws that apply to individuals in the EEA, may require the affirmative consent of users.

Users Located in the EEA

Users located in the EEA (“EEA Users”) may have the right to prohibit the use of certain cookies.  Technical cookies such as cookies used to allow users to login, and functional cookies, such as those used to remember choices made by a user when accessing the website usually do not require prior consent.  However, cookies used to create profiles on users and to send advertising messages that take into account the preferences revealed by users while browsing websites usually require prior consent from users, although this may vary according to the applicable law.

How we Obtain your Consent

The first time an EEA user visits our Site or at any other time after he/she has deleted our cookies from his/her device, the EEA visitor will be presented with a notice indicating that the Site uses cookies, in accordance with applicable law. That notice will include a link to this Cookie policy.

If the notice contains a request to agree to the use of our profiling cookies, we will use these cookies if the EEA user expresses his/her consent by clicking on the appropriate box. If the EEA user decides to continue through our website after being presented with that notice, without clicking on the appropriate box, we will assume that we do not have the EEA user’s consent to set cookies as described in this policy.

Disabling Cookies

In general, you can enable or disable the storage of cookies by websites with built in functionality within your web browser. For more information on the specific process for your particular web browser, please see the links listed below:

  • Firefox: 
  • Click here to learn about “Private Browsing” and managing cookies in Firefox.
  • Chrome: Click here to learn about “Incognito mode” and managing cookies in Chrome.
  • Internet Explorer: Click here to learn about “InPrivate” and managing cookies in Internet Explorer.
  • Safari: Click here to learn about “Private Browsing” and managing cookies in Safari.

For more information on cookies, controlling the use of them, disabling, or deleting them, please visit

Third-party Social Media Features

The Websites include third-party social media features, such as the Facebook “Like” button, and Twitter “Tweet This” buttons.  These features collect your IP address, the page you visited on the Websites, and set cookies to enable the feature to function properly.  Your interaction with these features is governed by the privacy policy of the third-party company providing such features. We encourage you to visit the third-party’s website to review their privacy policy.

Adventive has classified each of the cookies used on our Websites to the following four categories: Necessary, Preferences, Statistics and Marketing.  Below is a compiled list of those categories and the cookies classified within them.

Name Provider Purpose Expiry Type
Used by the content delivery network, Cloudflare, to identify trusted web traffic. 1 Year HTTP
JSSESSIONID Preserves users states across page requests. Session HTTP
hs-messages-is-open Keeps the state of the messages popup box as open or closed. Session HTTP
wordfence_verifiedHuman Used by WordPress firewall vendor Wordfence to determine if the visitor is human or a bot. Session HTTP
advSession Used by Adventive for login to the Adventive Platform. 2 Hours HTTP

Preference Cookies

The following cookies enable a website to “remember” information that changes the way the website behaves or looks (e.g. your preferred language or region you are located in).

Name Provider Purpose Expiry Type
wfvt_# Remembers the user’s submitted data when a comment is submitted in a blog post. The purpose is to auto-populate form fields for subsequent comments, in order to save time for the user Session HTTP
stat_range Remembers the timeframe of data to display in the Adventive Platform’s Dashboard, Campaign Manager and Analytics pages 300 Days HTTP
adv_ssl_type Remembers the state for SSL compatibility when generating ad tags 300 Days HTTP
adv_tag_type Remembers the state for ad server when generating ad tags 300 Days HTTPS
adv_show_guides Remembers the state of the Show Guides setting in the ad builder 300 Days HTTP
adv_snap_guides Remembers the state of the Snap Guides setting in the ad builder. 300 Days HTTP
adv_safeframe_checked Remembers the state of the Safeframe setting in the Adventive Testing page 300 Days HTTP
adv_debug_console_show Remembers the state of the Debug Console setting in the Adventive Testing page 300 Days HTTP
adv_export_format Remembers the state of the tag sheet export format 300 Days HTTP
adv_export_method Remembers the state of the tag sheet export method (email or download) 300 Days HTTP

Statistics Cookies

The following cookies enable website owners to understand how visitors interact with websites by  collecting and reporting information anonymously.

Name Provider Purpose Expiry Type
_ga Registers a unique ID that is used to generate statistical data on how the vistor uses the website. 2 Years HTTP
_gat Used by Google Analytics to throttle request rate. Session HTTP
_gid Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Session HTTP
u_id Unique customer identifier used to track unique ad views and interactions Session HTTP
adv_pid_[AD_ID_NUMBER] Used to track unique impressions of individual ad units 100 Days HTTP
a_h_[AD_ID_NUMBER]_4_[AD_SCREEN_ID] Used to track rate limited ad events. Options:
1 Hour
2 Hours
3 Hours
4 Hours
5 Hours
6 Hours
7 Hours
24 Hours

Marketing Cookies

The following cookies enable website to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers.

Name Provider Purpose Expiry Type
_hluid Collects anonymous statistical data related to the user’s website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website’s users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customized online advertising. 1 Year HTTP
_hssc Session HTTP
_hssrc Session HTTP
_hstc 2 Years HTTP
_ptq.gif Sends data to the marketing platform Hubspot about the visitor’s device and behavior. Tracks the visitor across devices and marketing channels. Session Pixel
collect Used to send data to Google Analytics about the visitor’s device and behavior. Tracks the visitor across devices and marketing channels. Session Pixel
fr Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers 3 months HTTP
hsfirstvisit Used by the marketing platform Hubspot to determine if it is the user’s first visit to the website. Session HTTP
Hubspotutk Keeps track of a visitor’s identity. This cookie is passed to the marketing platform HubSpot on form submission and used when de-duplicating contacts. 10 Years HTTP
PREF Registers a unique ID that is used by Google to keep statistics of how the visitor uses YouTube videos across different websites. 8 months HTTP
r/collect Collects data to measure efficiency of viewed or clicked ads and shows targeted ads. Session Pixel
tr Used by Facebook to collect and measure the efficiency of viewed or clicked ads. Session Pixel
VISITOR_INFO1_LIVE Tries to estimate the users’ bandwidth on pages with integrated YouTube videos. 8 months Pixel
YSC Requires a unique ID to keep statistics on what videos from YouTube the user has seen Session HTTP

You may opt-out of receiving marketing cookies as explained below. The opt-out may be provided through specific opt-out cookies. Please note that:


·       using a new computer or a different browser, upgrading certain browsers, or modifying or erasing a browser’s cookie file, may clear an opt-out cookie.


·       there are many more companies listed on these sites than those that place cookies on your device when you access our Platform.


·       opting out of targeted advertising cookies does not block all advertisements served to your device. You will continue receiving advertisements, but these advertisements will be generic or based on the content of a webpage that you are visiting, instead of being targeted to your specific interests.


To Control Advertising on Websites

You may be able to block the use of cookies that are used to create a profile about you. For further information see: 

Digital Advertising Alliance:

Network Advertising Initiative:




The content of this Policy is for your general information and use only.  These cookies are subject to change without notice. You acknowledge that this information may contain inaccuracies or errors and is subject to change and expressly excluded from any claims of liability for such inaccuracies or errors, to the fullest extent permitted by law.


Policy Updates

Should Adventive make any material changes to this Policy, you will be notified by our positing of a notice on the Websites as well as an email communication to your registered Subscriber account email address prior to the changes becoming effective and for those who are not registered subscribers, by a posting on our Platform.  We encourage you to periodically review this page for the latest information on our cookie practices.  Your continued use of the Websites or the Services constitutes your agreement to be bound by such changes to this Policy.  The sole remedy, if you do not accept the terms of this Policy, is to discontinue the use of the Websites or Services.  Different rules may apply to EEA users.


Contacting Adventive

Should you have any questions regarding this Policy or Adventive’s cookie usage practices, please contact us by email at, or at:

Adventive, Inc.Attn: Privacy Department140 Allens Creek Rd, STE 220Rochester, NY 14618United States