Starting Feb 15, Google Chrome will begin blocking ads that do not meet the Coalition for Better Ads’ standards. The Coalition for Better Ads is an industry group of technology and media companies that includes folks like the IAB, American Association of Advertising Agencies, Facebook, and of course Google. Interestingly enough, advertisers, agencies, ad tech…
We’re excited to announce our latest partner integration – TapClicks. TapClicks, a leading marketing report platform for publishers and media companies, has partnered with Adventive on a newly released data source integration. This integration will allow Adventive customers to access their data within the TapClicks dashboards and reports, providing publishers with a unified view of…
Our May 2017 release included a shower (heh May showers?) of awesome new features and improvements. Code Snippet Editor The new Feed Parser component now supports RSS integration! We’ve added filtering functionality to make it easier than ever to create dynamic ads. Feed Parser: RSS Support The new Feed Parser component now…
Takeovers are easier than ever with Adventive’s new Pushdown Page Skin ad format. Served up with a single tag, this format combines a pushdown and page skin or wallpaper. The Pushdown Page Skin allows you to set either floating images (bye bye z-index worries) or a single image or video for a seamless background experience….
Outstream ads are popping up all over the place – and for good reason. Outstream ads are in-feed video ads often placed between articles, paragraphs of text or images on a site. Outstream ads have some of the highest viewability rates as they can be placed anywhere on site and are triggered only when in view….
We’re super excited to announce the beta release of Adventive’s dynamic data feed technology with the new XML Parser component. The XML Parser allows you to source and automatically populate ad content with XML data feeds. There are two ways you can integrate dynamic data with the Component – Carousel and Freeform. XML Carousel XML…
This summer Google announced a change to search algorithms that could cause pages that contain overlays or interstitials to automatically rank lower in search results. The change will take effect January 10, 2017 and is focused on mobile devices. Ads affected will include overlays/popups that cover the main page content, standalone interstitials that users have…
Want to boost visibility and time on page for your rail units? The new Sticky Bar ad format follows the user as they scroll down the page, ensuring maximum viewability from header to footer. Check out a demo and get in touch to learn more.
Looking for an in-feed, non-intrusive ad format? Adventive’s Scroller ad is a new, scrollable ad that automatically reveals the unit as the user scrolls through page content. Scroller is automatically responsive and can include video and other rich content. And, as with all Adventive-built ads, it’s mobile-ready. Check out a demo here (just scroll down the page…
Need a big, beautiful, full-width ad format? Introducing the Overtake, a high-impact format that looks great on any screen. The Overtake launches as a full-width, bleeding edge unit with safe area in the middle of the ad. On expansion, the Overtake fills the screen providing a ton of rich media real estate to grab brand…
