Adventive logs hundreds of data points for each impression including clicks, video views, in-ad engagements, viewability, location, technology profile and more. Adventive puts you in full control of your campaigns and your data. Drill down by client, campaign or ad to optimize ad performance in real-time. Access and share reports across teams and advertisers.
Integrate third-party impression, click and engagement trackers right within the Campaign Manager. We've also got Moat, DoubleVerify and IAS viewability tracking covered. There's no need to append or input in DFP, allowing real-time updates and tighter alignment between ad servers.
Unlike other Platforms, all analytics data is updated every 15 minutes, including impressions, clicks, deep engagement and video metrics.
Tracking is automatic. Video quartiles, slideshow clicks, expansions, hovers, clicks - everything - is automatically tracked and included in reporting.