Demos
The following demos provide a hint of what is possible with Adventive Application and Adventive Display ads, yet only scratch the surface. While all standard IAB and OPA formats are supported, Adventive also encourages custom sizes, allowing your creative team to have a canvas without borders.
The New York Times
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The New York Times is about journalism. Period. The New York Times partnered with Adventive upon learning of the ability to take their best performing creative and enabling it with immediate revenue generation. With this ad, The New York Times dynamically changes their subscription offer and price based on the user's location. Regardless of where the user is, they are presented with an offer—spanning from daily home delivery to downloading The Times Reader. Adventive’s data connectors integrate with The New York Time's API as well as their distribution partner's to deliver a personalized ad, including Google maps to their delivery address and secure credit card ordering all from within the ad.
Forbes Magazine
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Forbes.com chose Adventive to advertise subscriptions to their popular print edition. With this ad, Forbes promotes a free trial issue that captures the subscriber's delivery information from within the ad unit. The ad allows Forbes.com to build their newsletter database and to promote offers from advertising partners. Adventive’s data connectors seamlessly integrate with Forbes Magazine's fulfillment partner's API for instant, real-time data collection and provisioning of new subscribers.
AccountNow
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AccountNow is a company that issues credit cards to the millions of people who do not have established bank accounts. AccountNow selected Adventive to run a roadblock PLI ad on a popular social network. Previously, AccountNow's display ads redirected users off the publisher's site to a landing page that hosted their application form. AccountNow now leverages Adventive's secure transaction technology to allow the user to submit the application within the ad unit itself, keeping the user continuously engaged throughout the ad experience. Adventive connects in real-time to AccountNow's API for instant account approval and activation without ever taking the user off the publisher's site. AccountNow enjoys a higher conversion rate and the user benefits from a faster application experience.
Giant Magazine
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InteractiveOne, the #1 African-American digital platform owns the successful print publication GIANT. InteractiveOne is both an advertiser and a publisher on the Adventive platform. To drive print subscriptions to GIANT, InteractiveOne allows users to order subscriptions directly from the expandable rich display ad running across their online properties. Transaction are secured by SSL encryption.
Crush
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Imagine being able to tie your online ads together with your backend corporate assets. Adventive’s platform has an API that allows you to do just that. As users interact with your ad, update your content as if they are actually on your website and close more deals. This ad uses geo-targeting and API integration to entice a user to subscribe to a new online service from Crush. Adventive measures each step of the process and tunes the workflow for optimal performance.
Application Ads Overview
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This short flash demo explores a few of the many ways that Application Ads can be integrated into sites that offer web calendars and messaging. Whether a social networks or a B2B site, consider the opportunities to offer your users or customers more features and earn revenue while doing so.
Carbonite
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Carbonite wanted to create an ad that allowed users to download a free trial of their software. Engaging with this ad allows users to interact, learn more and subscribe to Carbonite’s service within the floating window on the publisher’s site. Multi-step ads like this are all about getting customers through the order process as efficiently as possible. Adventive is monitoring engagement metrics and tuning the workflow to ensure Carbonite closes the highest number of new customers.
Ventura Automotive
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Craving the ability to demonstrate ROI on your ad dollars? This ad demonstrates how Venture Automotive uses interactive features to engage new prospects, offer them a traceable incentive, and get them into the dealership. By coding the coupon, Venture knows which publisher delivered the lead and can easily determine the cost per lead. And since Venture can dynamically manage multiple creative elements, they can test and optimize for the one delivering the most revenue.
* For the purposes of these demos, the final transactional step has been disabled.